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1. a) List six new-product strategy categories and provide Internet examples of each. b) Why is value tied to the entire product experience? c) What
1. a) List six new-product strategy categories and provide Internet examples of each. b) Why is value tied to the entire product experience? c) What techniques can e-marketers employ to enhance new-product development? d) Why do e-marketers often have difficulty estimating the revenues, costs, and payout or ROI of a new product under development?
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