=+Part 2 Create a single, simple message that could easily be transcreated, if not translated. Start with

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=+Part 2 Create a single, simple message that could easily be transcreated, if not translated. Start with a universal or global truth that could work as the slogan for both audiences.

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The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy

ISBN: 978-1405199537

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Authors: Margo Berman

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=+Part 2 Create a single, simple message that could easily be transcreated, if not translated. Start with a universal or global truth that could work as the slogan for both audiences.
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=+Consider how you could create a campaign that would be equally effective in both languages and speak directly to each market.
=+Part 3 Modify the message to act as a series of headlines in the campaign.
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=+Part 2 Create a single, simple message that could easily be transcreated, if not translated. Start with

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The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy

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