1. A marketing plan should be developed for at least a period. a. six-month b. three-year c. ten-year d. twenty-year 2. Which of the following steps in the cycle of marketing planning involves property, competition, and marketplace analysis? a. designing action plans b. positioning the hotel 6. conducting a marketing audit (1. selecting target markets 3. All of the following are ways to determine how a property's performance compares with competitors except: a. determining market share. b. determining fair share. 6. comparing RevPAR. d. segmenting target markets. 4. Number of Available Occupancy Room Nights Rooms Rooms Percentage Sold Hotel 1 | 150 | 54,750 78% 42,?05 Hotel 2 | 200 | 73,000 70% 51,100 Hotel 3 250 91 250 74% 67 525 Elm" Given the data above, which of the following properties has the highest market share? a. Hotel 1 b. Hotel 2 c. Hotel 3 d. Hotel 4