1. A "Marketing Plan" Should Include 2. A Marketing Strategy Def. 3. A Mission Statement Def 4. A Product Market Def 5. A Product Market Definition Should Include: 6. At The Step When Data Are Interpreted, A Marketing Manager Should 7. Basic Forces That Motivate A Person To Do Something 8. Behavioral (Rather Than Demographic) Segmenting Dimensions Include 9. Confidence Interval. 10. Demographic Dimensions 11. Discretionary Income Def 12. Economies Of Scale 13. Economists' Economic-Buyer Theory 14. Five "Eras" Of Marketing Evolution 15. Focus Groups 16. Generic Products. 17. Hierarchy Of Needs Model Includes: 18. Hypotheses. 19. Innovation. 20. Just-In-Time Delivery 21. Macro-Marketing 22. Market Def. 23. Market Segmentation 24. Market-Directed Economy: 25. Marketing Costs Account For About_Cents of Every Consumer Dollar. 26. Marketing Definition 27. Marketing Research. 28. Marketing Strategy Planning Def 25. Marketing Costs Account For About_Cents Of Every Consumer Dollar. 26. Marketing Definition 27. Marketing Research. 28. Marketing Strategy Planning Def 29. Monopoly 30. Nafta Def The Sherman Act 31. Needs That Are Learned During A Person's Life 32. Open To Buy 33. Ordering Of The Steps In The "Adoption Process" 34. Percentage Of U.S. Families Received Incomes Of $112,638 And Over In 2007 35. Perception 36. Perception Def 37. Population 38. Positioning 39. Promotion Def 40. Psychographics Or Life-Style Analysis (P. 124) 41. Pure Competition 42. Sales Promotion Def 43. Sample. 44. Scientific Method 45. Secondary Data. 46. Segmenting Def 47. Selective Exposure. (P. 119) Selective Retention. 48. Social Class In The U.S. Is Usually Measured In Terms Of 49. Strategic (Management) Planning 50. Target Marketing 51. The "Four Ps" Of A Marketing Mix Are: A Channel Of Distribution Def 52. The Clayton Act 49. Strategic (Management) Planning 50. Target Marketing 51. The "Four Ps" Of A Marketing Mix Are: A Channel Of Distribution Def 52. The Clayton Act 53. The Correct Sequence In The Marketing Research Process. 54. The Customer Equity Concept 55. The Difference Between Target Marketing And Mass 56. The Federal Fair Packaging And Labeling Act: 57. The First Step In Market Segmentation 58. The Lanham Act 59. The Magnuson-Moss Act. 60. The Median Family Income In The U.S. In 2007 61. The Order Of The Stages In The Learning Process 62. The Three Basic Ideas In The "Marketing Concept 63. The Three Basic Tasks Of All Managers 64. Trademarks. 65. Understanding The Resources And Objectives Of A Firm 66. Validity 1. A "Marketing Plan" Should Include 2. A Marketing Strategy Def. 3. A Mission Statement Def 4. A Product Market Def 5. A Product Market Definition Should Include: 6. At The Step When Data Are Interpreted, A Marketing Manager Should 7. Basic Forces That Motivate A Person To Do Something 8. Behavioral (Rather Than Demographic) Segmenting Dimensions Include 9. Confidence Interval. 10. Demographic Dimensions 11. Discretionary Income Def 12. Economies Of Scale 13. Economists' Economic-Buyer Theory 14. Five "Eras" Of Marketing Evolution 15. Focus Groups 16. Generic Products. 17. Hierarchy Of Needs Model Includes: 18. Hypotheses. 19. Innovation. 20. Just-In-Time Delivery 21. Macro-Marketing 22. Market Def. 23. Market Segmentation 24. Market-Directed Economy: 25. Marketing Costs Account For About_Cents of Every Consumer Dollar. 26. Marketing Definition 27. Marketing Research. 28. Marketing Strategy Planning Def 25. Marketing Costs Account For About_Cents Of Every Consumer Dollar. 26. Marketing Definition 27. Marketing Research. 28. Marketing Strategy Planning Def 29. Monopoly 30. Nafta Def The Sherman Act 31. Needs That Are Learned During A Person's Life 32. Open To Buy 33. Ordering Of The Steps In The "Adoption Process" 34. Percentage Of U.S. Families Received Incomes Of $112,638 And Over In 2007 35. Perception 36. Perception Def 37. Population 38. Positioning 39. Promotion Def 40. Psychographics Or Life-Style Analysis (P. 124) 41. Pure Competition 42. Sales Promotion Def 43. Sample. 44. Scientific Method 45. Secondary Data. 46. Segmenting Def 47. Selective Exposure. (P. 119) Selective Retention. 48. Social Class In The U.S. Is Usually Measured In Terms Of 49. Strategic (Management) Planning 50. Target Marketing 51. The "Four Ps" Of A Marketing Mix Are: A Channel Of Distribution Def 52. The Clayton Act 49. Strategic (Management) Planning 50. Target Marketing 51. The "Four Ps" Of A Marketing Mix Are: A Channel Of Distribution Def 52. The Clayton Act 53. The Correct Sequence In The Marketing Research Process. 54. The Customer Equity Concept 55. The Difference Between Target Marketing And Mass 56. The Federal Fair Packaging And Labeling Act: 57. The First Step In Market Segmentation 58. The Lanham Act 59. The Magnuson-Moss Act. 60. The Median Family Income In The U.S. In 2007 61. The Order Of The Stages In The Learning Process 62. The Three Basic Ideas In The "Marketing Concept 63. The Three Basic Tasks Of All Managers 64. Trademarks. 65. Understanding The Resources And Objectives Of A Firm 66. Validity