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In determining the price for his company's new photo printer, Antonio is assessing the total cost of owning his printer as compared to alternative products

In determining the price for his company's new photo printer, Antonio is assessing the total cost of owning his printer as compared to alternative products available in the market. Antonio is using.
_ pricing.
Multiple Choice
reference-based
:::
premium
100%
cost of ownership
improvement value
EDLP

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