1. A marketing professor has been asked to participate in the university's strategic marketing planning process. During the planning of the process, what questions will that professor likely ask? Be specific to the university's strategic marketing planning process. 

2. How can an individual's self concept affect a marketing strategy? Provide an example of a product marketers to consider self-concept. 

3. Your friend is writing a "how-to" book and asks you for marketing advice. You start by exploring the four Pa. What questions will you ask? Be specific.