1 A marketing survey question asking respondents to indicate which is their favourite fragrance from a list of popular fragrances would generate data at. a. The correlational level of measurement b. The categorical level of measurement c.The ordinal level of measurement d. The interval/ratio level of measurement Q2 When we run Levene's test we are seeking to: a.Determine whether or not any of the data distributions deviate from normality b.Evaluate the degree of homogeneity of variance between the groups being tested c. Identify extreme high values (outliers) d. Identify extreme low values (outliers) Q3 In a marketing survey, the population of interest is: a.All of the customers of an organisation b. All of the potential customers of an organisation c.The specified group that you want to draw conclusions about from your data d.All of the residents of a city,region or country Q4 For effective probability sampling, it is important that we have: a. A list of people who are happy to be paid to contribute to surveys b.A list of people who are willing to contribute to surveys c.A sampling frame that reasonably accurately reflects the population of interest d.A sampling frame that is not available to telephone marketers Q5 The principal ethics consideration in social science research should be to: a.Minimise the payments to participants b. Minimise the cost of undertaking research c. Minimise the distance that participants need to travel to take part in research d. Minimise the risk of actual or potential harm to participants Q6 A Kendal's Tau nonparametric correlation test is performed to see if there is any correlation between customers' brand loyalty to Nike and Adida recycled sneakers. The resulting correlation coefficient of-0.510 (with a p value of 0.023) leads us to conclude that a.as loyalty to Nike increases, customers tend to buy fewer pairs of Adidas recycled sneakers b.as loyalty to one brand increases, loyalty to the other tends to decrease c.as loyalty to one brand increases, so does loyalty to the other brand d.customers are reasonably loyal to both brand of recycled sneakers Q7 A simple random sample is a sample in which each subject of the population has a/an ... chance of being selected. a.Greater b.Lesser c. Equal d.100% Q8 The confidence level tells us: a.How confident we can be that a particular statistical estimate would be replicated if we repeated the survey b. How confident we can be that the statistical test has been performed correctly. c.How confident we can be in minimising Type ll errors d. All of these options