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1. A marketing test had just been completed and you are asked to lead the analysis to differentiate those that responded vs. those that did

1.A marketing test had just been completed and you are asked to lead the analysis to differentiate those that responded vs. those that did not respond. You propose to split the results file into a Test set and Validation set. The marketing manager asks you what is the difference? And then points out that if you do that you won't be analyzing all of the data, and you should just analyze the one file of all results. Good idea or not? How would you respond?

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