1. a. MIDDLE EAST PARFUMERIE, as the name implies, is a perfume manufacturing company, targeting its products at men and women buyers. The company is having a product mix of 6 different perfume collections on different fragrances like woody, spicy, fresh, sport, naturale and fruity. The company is interested to nd out two aspects: i) The different profiles of customers who would be interested on different fragrance collections. ii) Would investing in 'Digital Marketing' give them an expected ROMI of 16%? Out of the various types of research namely, Exploratory, Descriptive and Causal, what type(s) of research can be prescribed for i) and ii)? Justify 10 marks