Question
1 (a) Select the two most appropriate distribution choices (Direct/intensive/selective/exclusive) and analyse the reasons for your selection. (b) Having selected your channels, discuss how you
1 (a) Select the two most appropriate distribution choices (Direct/intensive/selective/exclusive) and analyse the reasons for your selection.
(b) Having selected your channels, discuss how you will motivate each channel to
achieve the company sales objectives.
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
