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1 (a) Select the two most appropriate distribution choices (direct/selective/intensive/exclusive) for a new Television brand and analyse the reasons for your selection. (b) Having selected

1 (a) Select the two most appropriate distribution choices (direct/selective/intensive/exclusive) for a new Television brand and analyse the reasons for your selection.

(b) Having selected your channels, discuss how you will motivate each channel to

achieve the company sales objectives.

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