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1 . A toy manufacturer sells a doll for 2 1 dollars. Variable cost is $ 1 . 2 0 per doll and marketing spending

1. A toy manufacturer sells a doll for 21 dollars. Variable cost is $1.20 per doll and marketing spending is $5 a year. Attrition is 0.5% per month. At a monthly discount of 1%, what is the CLV? Explain the meaning of the CLV result.

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