$1$a$.$ Wendy's use of social media, popular video $...$

Wendy's use of social media, popular video games, and engagement with famous and relevant cultural artists such as Chance the Rapper all communicated that Wendy's was a brand that understood their customer wants and needs and reiterated that they served fresh, never frozen beef. This coordinated communication across these va$$ious touchpoints is a great example of

Multiple Choice

advertising.

marketing.

integrated marketing communications.

branding.

public relations.