1 - ABC test analysis Context: You ran a test with a campaign manager to optimize the performance of an acquisition channel. Test information below: Group A B C Prot margin = 25% 40% off your 1st box $35 off your 1st box $50 off your 1st box Size # weeks tested # customers targetedhveek CPM conversion rate (%} Orders Av. order value (box 1) Av. order value (box 2+} Av. loyalty {# boxes ordered) 1. Which discount performed best? 2. What if one offer was $20 off your tst and 2nd box? What additional information would you need to draw a conclusion? 3- What is the minimum av. loyalty of Group C to remain protable? What data are you missing to give a oeitain recommendation to the campaign manager? .4\