Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

1.) According to the Marketing Research Process, market researchers collect secondary data before they collect primary data. Explain a valid reason for doing this. Please

image text in transcribed
1.) According to the Marketing Research Process, market researchers collect secondary data before they collect primary data. Explain a valid reason for doing this. Please use no more than 3 bullet points for your answer. 1 mark for valid reason. 2.) Marianna is designing survey research and needs to choose whether to use a central-location telephone interview or an online survey. What is one advantage of using a telephone interview instead of an online survey? Please use no more than 3 bullet points for your answer. 1 mark for valid advantage. 3.) Marianna wants to create a survey question to collect data about how customers choose where to dine out (how customers choose a restaurant). Please write an open-ended question to collect this data for Marianna. 1 mark for a survey question which meets the requirements as stated. 4.) Fantastic Furniture F inishings manufactures and sells wood stain (paint) to other companies which use the wood stain (paint) when they manufacture dining room tables and chairs. These other companies then sell the dining room tables and chairs to consumers to use in their homes. Is the demand for the wood stain an example of derived demand? Please explain your answer in no more than 3 bullet points. 1 mark for correct answer and valid explanation

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Services Marketing Concepts, Strategies, & Cases

Authors: Douglas Hoffman, john Bateson

4th edition

1439039399, 978-1439039397

More Books

Students also viewed these Marketing questions

Question

Classify delivery styles by type.

Answered: 1 week ago