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1.) According to the Marketing Research Process, market researchers collect secondary data before they collect primary data. Explain a valid reason for doing this. Please
1.) According to the Marketing Research Process, market researchers collect secondary data before they collect primary data. Explain a valid reason for doing this. Please use no more than 3 bullet points for your answer. 1 mark for valid reason. 2.) Marianna is designing survey research and needs to choose whether to use a central-location telephone interview or an online survey. What is one advantage of using a telephone interview instead of an online survey? Please use no more than 3 bullet points for your answer. 1 mark for valid advantage. 3.) Marianna wants to create a survey question to collect data about how customers choose where to dine out (how customers choose a restaurant). Please write an open-ended question to collect this data for Marianna. 1 mark for a survey question which meets the requirements as stated. 4.) Fantastic Furniture F inishings manufactures and sells wood stain (paint) to other companies which use the wood stain (paint) when they manufacture dining room tables and chairs. These other companies then sell the dining room tables and chairs to consumers to use in their homes. Is the demand for the wood stain an example of derived demand? Please explain your answer in no more than 3 bullet points. 1 mark for correct answer and valid explanation
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