Question
1 ) According to What McDonalds Menu Items Look Like Around the World video Answer the following questions: a) Which international business strategy is McDonald's
1 ) According to What McDonald’s Menu Items Look Like Around the World video
Answer the following questions:
a) Which international business strategy is McDonald's using - global standardization or localization? Explain your reasoning.
b) Do you think McDonald's business strategy is effective? State why.
c) What are the benefits of McDonald's strategy?
d) What are the costs of McDonald's strategy?
e) What determines whether a multinational corporation uses a global standardization strategy or a localization strategy?
Step by Step Solution
3.51 Rating (164 Votes )
There are 3 Steps involved in it
Step: 1
1 McDonalds employs a combination of both global standardization and localization in its international business strategy This approach is often referred to as glocalization Heres an explanation of how ...
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
Organizations Behavior, Structure, Processes
Authors: Gibson, Ivancevich, Donnelly, Konopaske
14th Edition
978-0-07-81126, 9780077470289, 78112664, 0-07-811266-4, 77470281, 978-0078112669
