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1. ACTIVITY: Best Mobile Campaigns Read: Antevenio (2019, 12 November). 'The best mobile advertising campaigns'. https://www.antevenio.com/usa/the-best-mobile-advertising-campaigns/ What does the author identify as the reasons mobile
1.ACTIVITY: Best Mobile Campaigns
Read: Antevenio (2019, 12 November). 'The best mobile advertising campaigns'. https://www.antevenio.com/usa/the-best-mobile-advertising-campaigns/
What does the author identify as the reasons mobile marketing campaigns can be highly effective?
What did you notice was the common idea/element to each of the successful mobile campaigns discussed in the blog?
What is the underlying metric of importance for business identified in the study?
Post your responses onto the discussion board thread.
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