#1 Advertising has some shortcomings. What is NOT one of them?

A) It is impersonal

B) It can be very costly

C) It does now allow the marketer control over when the message will appear

D) It sometimes suffers from a credibility problem

E) It does not make the audience feel the need to respond

#2 Which of the following is a management philosophy that focuses on satisfying customers through empowering employees to be an active part of continuous quality improvement ?

A) Cannibalization

B) Total quality management ( TQM )

C) Six Sigma

D) ISO 9000

E) ISO 14000