1. Advocate Aurora Sheboygan Memorial Hospital health care product or service to be marketed in your community.

2. Conduct appropriate market research in your community to determine the demographics of your prospective customers for your product or service.

3. Determine the needs and attitudes of your potential customers. This could be estimated through an interview or informal focus group process with friends or neighbors.

4. Assess the level of competition for your product or service in your community.

5. Delivering your conclusion as to the potential success of marketing this product or service in your community.