1. After looking at the industry's growth rate, what strategy should Unilever adopt?

2. Unilever wants to shift the general opinion about its Lifebuoy soap to a dissonance purchasing behaviour. What should Unilever do to engage its customers more and encourage dissonant purchasing behaviour?

3. After reviewing Unilever's target market and positioning strategies over the years, what recommendations would you make if you were the brand manager of Lifebuoy?

4. Do you believe Lifebuoy's tactical marketing components are integrated?

5. What have you learned overall from this case?

6. What should Lifebuoy's future business plan look like?

ASAP PLEASE ....ASAP