1. All of the following are true about the step-by-step marketing research process EXCEPT: a) Research projects must always be done in an orderly process which follows the steps in exact order. b) It is possible to present the research process in just a few steps. c) Not all research studies use each of the steps. d) It is possible to present the research process in many steps. e) One value in characterizing research projects in terms of successive steps is that it provides an overview of the entire research process. 2. The most importa/ $ step in the marketing research process is: a) Defining the problem b) Determining the research design c) Designing data collection forms d) Coliecting the data e) Analyzing the data