1.Amazon continues to use national mail services and package delivery services such as UPS to deliver products, but it supplements those with its own fleet of aircraft and delivery vehicles. In this latter aspect of market-logistics, it is operating as a(n)

A. Contract Carrier

B. Exclusive Carrier

C. Common Carrier

D. Private Carrier

E. Public Carrier

 

2. Manufacturers that choose to offer products through Amazon must adhere to its rules, which gives Amazon dominant power in the channel. Which type of channel partnership does this represent?

 

A. Conventional Marketing Channel

B. Horizontal Marketing Channel

C. Corporate Vertical Marketing System

D. Contractual Vertical Marketing System

E. Administered Vertical Marketing System

3. When Amazon decided to begin offering its own brand of products (Amazon Basics) in competition with some of the manufacturers that use Amazon as a distribution channel, this created the potential for which type of channel conflict?

 

A. Horizontal Channel Conflict

B. Multichannel conflict

C. Vertical channel conflict

D. Reverse channel conflict

E. Contracted channel conflict