1. Amazon was not the first e-commerce company but is arguably the most successful and transformative. In less than 1A. of a page, discuss one strategic factor or approach that sets Amazon's business model apart from other e-commerce firms. You only need to discuss one and provide a brief explanation for how it creates competitive advantages for Amazon. 2. CarMax's business model is known for its adoption of omnichannel strategy. In less than 1A. of a page, discuss what omnichannel is and how it differs from multichannel strategy