Question
1. Amazon.com Mission statement is To be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and
1. Amazon.com Mission statement is "To be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices."
- Is this mission statement market-oriented, product-oriented, production-oriented or futuristic? Why?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
