1. Amazon's Ring uses newsroom tactics to deliver information to consumers, especially through the Neighbors app. Based on the PRSA Code of Ethics, do you think this is an appropriate strategy for the company to promote its products and services?

2. Which one of the four principles in the SPJ code do you think poses the most potential difficulties for PR professionals?

• Seek Truth and Report It
• Minimize Harm
• Act Independently
• Be Accountable and Transparent

3. For news journalists, what are the potential drawbacks of using a system of quote approval from sources and allowing sources to review stories?

4. In what circumstances is ghostwriting ethical? What concerns can make ghostwriting seem unethical to a typical audience?

5. In the opening of this lesson, you were given links to four codes of ethics beyond SPJ:

Public Relations Society of America (PRSA) Code of Ethics

Institute for Advertising Ethics Principles and Practices

Radio Television Digital News Association (RTDNA) Coverage Guidelines

Associated Press (AP) News Values and Principles

Compare the PRSA Code of Ethics with one of the other three codes by listing three similarities and three differences.

6. Respond to the following scenario:

Several islands in the Florida Keys were hit by a devastating hurricane several weeks ago. The main industry for these communities is tourism, and they are headed into the height of the tourist season as winter approaches. While the beaches are still in decent condition and are certainly not crowded for a change, 90 percent of the buildings on the islands have suffered damage, including many hotels and restaurants. Some people are homeless and still in need of basic supplies and shelter. Residents are also wondering how they will earn a living. This recent catastrophe causes a dilemma for you as a PR executive of the Florida Keys Tourism Agency. The community is depending on you to ensure there will be some much needed income from tourism, but many businesses haven't reopened and a lot of work needs to be done on basic infrastructure. You are not sure how much enjoyment the town has to offer tourists this season.

What is your plan? Specifically explain the ways in which you will follow the PRSA Code of Ethics in executing your plan.