1) An American airline company started a grocery chain in Australia. This is an example of diversification. TRUE FALSE 2) When a company hires lobbyists to influence legislation affecting its industry, it is taking a defensive stance toward the marketing environment. TRUE FALSE 3) When backed by buying power, wants become needs. TRUE FALSE 4) A person's occupation has no effect on the goods and services that she buys. TRUE FALSE 5) Market offerings are limited to physical products. TRUE FALSE