Question
1. An apparel company is not located in a country that is the member of the trading bloc that is preferred in its new target
1. An apparel company is not located in a country that is the member of the trading bloc that is preferred in its new target market. What is one strategy that can be used to overcome this market entry barrier?
- Focus on other markets
- Adapt its products to the preferences of those in the trading bloc
- Partner with an organization that has access through the trading bloc
- Develop value-added activities that will be recognized by the trading bloc
2. Tubular Prefabs is an established company in South America with branches and subsidiaries around the globe, produces light tubular prefabricated structure for roofing. Tubular Prefabs has managed to keep its technology updated and continues to dominate the prefabricated roofing industry. The company is trying to break into the Indian market and would like to work with Larsen Tubro, an Indian construction company. What issue should Tubular Prefabs address when setting up a joint venture with Larsen Tubro?
- Joint venture contracts must make sure that each parties obligations and rights are clearly stated.
- Joint venture partners must set up early meetings to rename the company as one incorporation
- AMECO must define a royalty in this joint venture
- AMECO must define a stipulated period in which the joint venture must exit.
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