1) An example of an 'assist' is:

a 10% increase in advertaisng spend to increase sales of a product?

a 15% jump in search activity for Tesla cars on MSU campus within 24 hours of a new bill board advertsing Tesla Cars at the route 46 exit for MSU?

getting an analytics team memeber to help make a marketing strategy decision?

two advertsing campaignes running sequentially in the same market?

2) Working with vast quantities of data collected and analyzed, marketers are able to:

Group of answer choices

attribute relative effects and estimate the elasticity of all busienss drivers?

All of these answers are correct?

wargame different scenarios in minutes?

determine how advertising for a new supersize version of a product will affect sales of the existing product?

3) The swim lane approach to estimating the revenue generated by advertising in different media..3)

..is prone to overestimating the contribution of specific media advertsing channels.

...is the future of the advertsing industry.

is very effictive when combined with the walk lane method.

..is very effective for determining advertising ROI