1. An icy-pole company that does not think to ask their retailers for daily sales reports is neglecting to leverage the ____________ function of that intermediary.

A. information

B. promotion

C. investigative

D. financing

2. An ad agency conducts research to find out which celebrity is seen as most 'masculine', to be the spokesperson for their rugged image of SUV. This process is the ______ of the message by the sender

A. decoding

B. encoding

C. positioning map

D. audition

3. The saying 'scale first, profit later' is an illustration of the _______ pricing principle.

A. status-quo oriented

B. sales-oriented

C. profit-oriented

D. company-oriented