Question
1. An International Development Agency seeks to undertake a project in Ghana aimed at introducing farmers in rural communities to improved farming methods. You have
1. An International Development Agency seeks to undertake a project in Ghana aimed at introducing farmers in rural communities to improved farming methods. You have been contracted as the local communication consultant for the project. a. What development communication theory would you suggsest uderpins the Agencys communication acctivities and why? b. Based on the selected theory, what 4 communication related activities/steps would you suggest they undertake . c. State how each of these suggested activities/steps could be evaluated at the end of the project.
2. The Modernization theory attributed the problem of under development largely to lack of information. a. Discuss three specific critiques against the thoery. b. In your opinion, what are the merits and demerits of each of these critiques?
3. An organization seeks to sensitize basic school children on the dangers of Covid- 19. a. What two mass media channels would you suggest they use and why? b. Give at least two strengths and two weaknesses of each medium of communication. c. What in your view, is the advantage of using mass communication under this circumstance?
4. a. Differentiate between the terms information and communication as conceived in the practice of development communication. b. Under what circumstances would you need to inform and when would you need to cummunicate with your target audience? c. when engaging your target audience through communication, under what circumstances would you use interpersonal communication to communicate about an innovation and why?
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