1. Analyse the consumer market and its buying behavior.

2. Analyse the business marketand its buying behavior.

3. Enumerate the main difference betweenconsumer market and business market with respect to:

1. market structure,
2. marketing philosophy,
3. buyer behavior,
4. purchasing decisions,
5. product/ service mix, promotion, distribution mix, and price

4. Explain briefly the concept of proactive environmental Management approach and reactive environmental Management approach

5. Briefly elucidate the marketing organization's structure/the evolving marketing organization

6.Marketing Ethics and Social Responsibility/Socially Responsible Marketing

7. Trends in Marketing Practice