1. Analyse the starting situation of the Online Marketing Department: a. To provide context, explain what the starting situation is, from an analytical perspective. TopTravel SL is a company dedicated to high quality online hotel reservations. It operates internationally and its customers are large hotel groups that offer luxury services. The said company has over 10 years in the business and is ranked in the top five websites to use to choose accommodation. With such stature comes great competitions and internal defects that is having a negative impact on the business's environment. The company recently underwent some management restructuring, specifically in the online management department. From the situation, as they had to hire a new Social Media Manager, since the previous one left the company for personal reasons. Until then, the company had a very efficient team of analysts, designers, web/SEO programmers, content manager, social media strategist and community manager. Granted, with the arrival of the new manager the team was affected; there were some team members who also decided to leave, and those who stayed did not have a good working environment. Due to the flight of employees, new hires were made; young talents keen and eager to learn. However, most of the veteran or what we would referred to as tenured staff is demotivated given the current situation within TopTravel SL, and a few months later the results of the last campaign they had launched were significantly affected by this. The new Social Media Manager, Marc Blumer, is considered to be the best in the world in his field and has won several awards as best international publicist. However, despite being very good in his field, he has great communicative difficulties that directly affect his leadership ability, which makes it very difficult to manage a new team that has recently lost its leader. He has a leadership