1. Analysis of External Influences (Factors) on Consumer Behaviour In this assignment, you will examine various aspects of external influences/facto and their implication to a marketer. You will continue to focus on your chosen Brodyct and market for the course. i. Cultural and value Analysis In this section, you will conduct a cultural and value analysis of your product by answering the following questions: - a. Find two different print advertisements for your chosen product in two magazines that are targeted to different audiences. Provide the URL, a scan, screen capture, or other visual for each. b. For each advertisement, analyse the contents in terms of the written and pistorial aspects from the core values perspective. . Focusing on your chosen product, produce an analysis of cultural influences by answering the following questions: - - Identify the core values most relevant to the purchase and use of yourproduct. - Determine whether these values encourage or discourage use or QWDership. - Discuss whether these core values are shifting upward, or downward ii. Subculture and Social Class Analysis a. Discuss multi-cultural marketing strategies that you would use to market yQulproduct that would successfully target consumers in several different racig-ethnic subcultures. b. Identify two other subcultures and discus5 various strategies you would aRply to reach specific groups in your target market. c. Explain the significance of social class to you as a marketer. Describe the ways the difference in social class can influence the marketing of yQurchosen product in terms of the following: - - Product lines and styles - Advertising media selection - The copy and communication style used in advertisement - Payment policy iii. Analysis of Reference Groups and Family| a. With your chosen product in mind, determine the target market that may be considered their reference groups. b. Consider choosing a superstar or celebrity to promote your chosen Brodyct, Discuss the reference group factors that you would raise when Degetiating the hiring contract with the superstar or celebrity. iv. Analysis of consumer Influences and Diffusion of Innovation a. Determine the reason an opinion leader is a more credible source of Brodyct information than an advertisement for the same product. b. Determine if there are any circumstances where information from advertisements is likely to be more influential than word of mouth