1. Analytics

The chart below shows the repeat rate for new customers over a set period of time. You should

read the curve as "Of the customers that repeat, x% do so within x days of their first purchase."

Please answer the following questions and be prepared to discuss in detail

? What does "repeat rate to-date" signify?

? What is the difference in meaning between that and the 12-month repeat rate?

? Why might the repeat rate to date be higher than the 12-month repeat rate?

? What are the noteworthy patterns represented in the curve? What makes them

noteworthy?

? Why might there be a large number of customers who repeat-purchase on day

zero? Is it noise in the data or is there maybe a trend? How would you go about

answering that question?

? What additional questions would you have from this data? Are there cuts you

would explore first? Why?

First purchase window Repeat rate to-date 24.34% 12-month repeat rate 19.80% 8% - Record Count Distinct first-orders in purchase window rate multiply by 'repeat rate to-date' for actual repeat rate on day X) Distinct first-repeat orders 6% Percentage of first-repeat purchases that fall on the given day since first purchase (note: this is not actual repeat 4% First order product(s) 2% region 0% 0 14 28 42 56 70 84 98 112 126 140 154 168 182 196 210 224 238 252 266 280 294 308 322 336 350 364 378 392 406 420 434 448 462 476 490