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1. Analyze the business based on the social-cultural environment of the market from your home country. 2. Segment the market based on consumer culture. 3.
1. Analyze the business based on the social-cultural environment of the market from your home country.
2. Segment the market based on consumer culture.
3. Define the problem or goal in terms of home country cultural traits.
4. Evaluate the business on the international market.
5. Adapt your business (product/service) depending on the sensitivity environment.
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