1. Analyze the competitive structure of the taxi market, as it existed in a representative major metropolitan market such as New York prior to the introduction of Uber? Where does economic power in the industry reside?

2. What are the customer problems that Uber is trying to solve?

3. How is Uber trying to solve these problems? What is the basis of its strategy?

1. What is Ubers growth strategy?

2. What are the biggest impediments to Ubers growth? How is Uber trying to deal with these?