Case Study reading

https://docs.google.com/document/d/16ccoxlZ0QLNbQaZjsGw5v_uoUBQHj_e07NK41sdQH54/edit?usp=sharing

Questions

1. Electronics and Home Appliances is one of the most significant players in the retail industry (E&H). The "six-point spectrum" for SMART technologies or devices can be used by retailers in this category to better understand the buying behavior of customers, which can then be used to assist merchants on which markets to target and how to best design a strategy to ensure profits while also offering good customer service. Cre@te a table featuring items from the "six-point spectrum," along with a detailed description of each range and examples of consumers who fall into each category. Do not use the case's description as your own.

SIX POINT SPECTRUM FOR POTENTIAL CUSTOMERS OF SMART DEVICES
Spectra	Potential Customer
1.TECHNOCRATI
2.HOME CONTROLLERS
3.SECURITY SEEKERS
4.LEAN AND GREEN
5.AUSTERITY AT HOME
6.DISINTERESTED TECHNOPOBES

2. Provide three instances of Electronic and Household Appliance retailers in the Philippines that operate in both brick-and-mortar and online settings.

Format:

Retailer Name :

Description :

3. Describe the consequences of the "direct-to-customer" (DTC) method to selling ovens, which has contributed to a decrease in sales at retail locations. Give some specific instances from the local/Philippine context.

4. In 2019, Mr. Fernandez, who currently works as a software engineer in Chicago, Illinois, purchased one unit of the second-generation June Oven model for his mother, who resides in Makati City. Do you think Mr. Fernandez made the right decision when he purchased a June Oven three years ago? Please pr0vide a thorough explanation

5. One of the strategies used by Electronic and Household Appliance shops to attract clients who wish to purchase an electronic product and pay for it over time is to offer them a variety of payment options. Identify three instances of flexible payment methods available to clients in the Philippines who purchase products in the aforementioned product category.