1. Analyze why the growing importance of intangible assets complements growing interest in the balanced scorecard. WITH EXAMPLES 2. Respond to the following statement: "Our organization has key performance indicators that measure financial and nonfinancial performance, including customer satisfaction, product and service quality, cost, revenues, and employee satisfaction. We therefore have a balanced scorecard approach." 3. Discuss whether the balanced scorecard strategy map approach is a performance measurement system, a management system, or both. 4. Develop a balanced scorecard that the dean of the college could use to evaluate the college's operations. Be specific and indicate the purpose of each balanced scorecard measure.