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1) Answer the following short questions a) What is segmentation? b) Define Export Marketing? c) Define Positioning? d) As discussed state the ways by which

1) Answer the following short questions a) What is segmentation? b) Define Export Marketing? c) Define Positioning? d) As discussed state the ways by which McDonalds managed to make its place in the international market Q2) What things are necessary to develop a Global Marketing Campaign? Q3) What are the basic target marketing startegies that can be used by any company globally? Q4 Draft and explain the positioning process

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