1. Apply motivation theory (as many as you want) to identify any issues with pay - are incentives working at cross purposes between key positions? Are some incentives paying out too well in certain positions, while others aren't paying out at all? 2. Assess the current compensation strategy. Which parts are working, and which parts aren't working well for ABC? 3. Recommend key changes ABC should make to its overall compensation strategy (including incentive plans) to improve pay satisfaction and also address the current challenges' the firm is facing