1. Apply the ERRC framework (what factors were eliminated, reduced, raised, created) 2. Based on ERRC framework, briefly describe how the company applied value innovation (pursuit of low-cost and value creation) 3. Describe the customers the company attracted (specifically, how it attracted previous non- customers) 4. Based on previous answers, explain how the company implemented a blue ocean strategy (specifically, this is a summary of the previous questions combined)