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1. Articulate the differences among targeting strategies: undifferentiated , differentiated, concentrated, and micro-marketing. 2. Why must a firms STP strategy be consistent with and derived
1. Articulate the differences among targeting strategies: undifferentiated , differentiated, concentrated, and micro-marketing.
2. Why must a firms STP strategy be consistent with and derived from the firm's mission and objectives? Bonus Question- 15 points ( This is not a one sentence answer.)
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
