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1. As a marketing manager introducing a new product to your target market, talk to at least two tenets of Relationship Marketing that you would
1. As a marketing manager introducing a new product to your target market, talk to at least two tenets of Relationship Marketing that you would employ and why they are so important to the success of your implementation.
2. Use the suggested readings in this module as a basis for understanding Relationship Marketing. Also, cite at least one other (apart from the suggested reading) source in your discussion. List any resource you used at the end of your discussion
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