1. As the influential message sources of earned media are outside the control of a marketing manager, the messages may be negative toward the brand.

True or False

2. When a customer posts a review on Amazon about the difficulties he faces while using his new hairdryer, it is considered an example of earned media.

True or False

3. Though an infographic may be well-designed, it captures less attention and gets passed along less readily than a text-heavy website.

True or False

4. Pass-along occurs when a customer makes a recommendation for a specific brand to another customer and may include advice or suggestions against a brand.

True or False

5. The typical promotional objectives of e-mail newsletters are maintaining relationships, reminding customers, and cross-selling.

True or False