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1. As the marketing manager of a company, you are entrusted to prepare a marketing plan to develop a new organic herbal tea brand that

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1. As the marketing manager of a company, you are entrusted to prepare a marketing plan to develop a new organic herbal tea brand that has health benefits. a. Identify one of your marketing goals for the above-mentioned product? ( 2 points) b. Which market segmentation(s) would be most suitable to target your marketing strategies and explain reasons for selecting these market segmentation(s)? (3 points) c. How would you apply marketing mix to satisfy the wants and needs of one of the target markets you have selected? Discuss briefly and be specific and realistic. ( 5 points)

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