1. As the world begins its slow pivot from managing the COVID-19 crisis to recovery and the reopening of economies, it's clear that the period of lockdown has had a profound impact on how people live. The period of contagion, self- isolation and economic uncertainty will change the way consumers behave, in some cases for years to come. The new consumer behaviors span all areas of life, from how we work and shop to how we entertain ourselves. These rapid shifts have important implications for retailers and companies. As an entrepreneur, it is essential to understand the change in consumer behavior and its impact on our business and formulate some tactical strategy to anticipate it and maintain our business sustainability. a. Please mention and explain 5 (five) changes in consumer behavior after the covid- 19 pandemic? b. As an entrepreneur, please explain how you adapt your tactical strategy using a new wave marketing framework to overcome consumer behavior changes to manage your business performance! 2. Please explain the differentiation of customer Journey, when they buy a branded product with commodity products. 3. You are on "Honey" (Madu) business. Do some digital research about Honey. Find out how people sell honey such as in website, general store, drug store, Tokopedia, Bukalapak, Instagram, facebook and others online outlet. What is their positioning. Then you are going to market your honey in. Please explain: (Keep in mind you have a limited time) 1. Segmentation. Include What the consumer perception of honey, the benefit(s). 2. Define Your target market. Who are they. Why they need to buy your Honey. 3. Positioning your product. It could be for general health or cosmetic, to cure specific problem or other reasons. Include your reason. 4. Explain your customer persona 5. Create the brand for your honey. Include the meaning of your brand