1. As we look at Google, Facebook and Amazon, all three have potentials for a diversification into the realm of facial recognition. What are the potential benefits? Do the chances of consumer pushback/reputation risks outnumber the potential benefits?

2. Using Exhibit 8.8 as a guide, list each of your major activity areas. Think of each of these as a business. (If you are literally all work and no play, you are a single-business type of personal diversification.) Instead of revenues, estimate the percentage of time you spend per week in each activity. (Most people will be diversified, though some may be dominant perhaps in school or work.) To assess your degree of related- and unrelatedness, consider the subject matter and community involved with each activity. For example, if you are studying ballet and working as an accountant, those would be largely unrelated activities (unless you are an accountant for a ballet company). What conclusions do you derive based on your personal diversification strategy?