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1 Assess Medtronics decision to develop and market the new Champion heart pacemaker in terms of the fol - lowing reasons for new - product

1 Assess Medtronics decision to develop and market the new Champion heart pacemaker in terms of the fol-lowing reasons for new-product success: (a) points of difference, (b) market attractiveness, (c) bad timing, and (d) economic access to doctors and patients.2 Discuss the steps of the new-product process as they relate to the Champion pacemaker.3 New-product development is important to a company like Medtronic, but it is hard work, and often leads to fail-ure. How can a company encourage its employees to take initiative, make a profit, and be ethically and socially responsible?4 Relate Medtronics decision to sell pacemakers in China to its corporate mission statement. How does the decision relate to these Medtronic stakeholders: (a) share-holders of Medtronic stock, (b) Medtronic employees, and (c) Chinese patients?5 Medtronic chose to design and build a new low-priced, highly reliable, reduced-feature heart pacemaker in its Shanghai plant. What are the strengths and weak-nesses of this decision from (a) a marketing viewpoint and (b) an ethical viewpoint?

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