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1 Assess Medtronics decision to develop and market the new Champion heart pacemaker in terms of the fol - lowing reasons for new - product
Assess Medtronics decision to develop and market the new Champion heart pacemaker in terms of the following reasons for newproduct success: a points of difference, b market attractiveness, c bad timing, and d economic access to doctors and patients Discuss the steps of the newproduct process as they relate to the Champion pacemaker Newproduct development is important to a company like Medtronic, but it is hard work, and often leads to failure. How can a company encourage its employees to take initiative, make a profit, and be ethically and socially responsible? Relate Medtronics decision to sell pacemakers in China to its corporate mission statement. How does the decision relate to these Medtronic stakeholders: a shareholders of Medtronic stock, b Medtronic employees, and c Chinese patients? Medtronic chose to design and build a new lowpriced, highly reliable, reducedfeature heart pacemaker in its Shanghai plant. What are the strengths and weaknesses of this decision from a a marketing viewpoint and b an ethical viewpoint?
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