1. Assess Shop Thursdays' internal strengths and weaknesses. 2. Assess the external environment in which Shop Thursdays was operating. 3. Outline the qualitative pros and cons of maintaining the Exchange Tower location or increasing the focus on Shop Thursdays' online shop. 4. Calculate the unit contribution margin and contribution margin ratio for the two types of orders made at Thursdays' Exchange Tower location and for the two types of orders made online. 5. Calculate the total annual xed costs of operating the Exchange Tower store and online store. If the Exchange Tower store were to close, how much funding could then be allocated toward inuencer marketing for the 2020/21 scal year? 6. Calculate and analyze Thursdays' break-even for the inuencer marketing strategy. 7. Calculate and analyze the projected protability of the Exchange Tower store for the 2020/2021 scal period. 8. Calculate and analyze the projected protability of the online store if the Exchange Tower store were to close for the 2020/2021 period. 9. As Piltz, what is your decision? Justify your choice using both qualitative and quantitative analyses. Proftiability Projection for Online Store High Projections Low Projections Each Influencer (First time order) Entire Influencer budget(First time Orders) Influencer Reorders (Second time orders) Sales Current Sales (first time) Current Sales (second time) Influencer Sales (first time) Influencer Sales (reorders) Total sales Variable Costs First time order cost (100%-CMR%) Second time order cose (100%- CMR%) Total VC contribution Fixed Costs Profitability