1. Assume the annual profit from a credit-card customer is year 1 = $155, year 2 = $155, year 3 = $155, year 4 = $155, year 5 = $155, year 6 = $200, year 7 = $250. Each year there is a 40% chance of losing the customer and the discount rate is 15%. It costs $250 to acquire the customer. What is the Customer Lifetime Value of this customer for the first 6 years?

2. Assume the annual profit from a credit-card customer is year 1 = $125, year 2 = $125, year 3 = $150, year 4 = $150, year 5 = $150, year 6 = $200, year 7 = $200. Each year there is a 0% chance of losing the customer and the discount rate is 20%. It costs $250 to acquire the customer. What is the Customer Lifetime Value of this customer?

3. Assume the annual profit from a credit-card customer is year 1 = $100, year 2 = $125, year 3 = $150, year 4 = $150, year 5 = $150, year 6 = $200, year 7 = $250. Each year there is a 100% chance of keeping the customer and the discount rate is 15%. What is the present value of this customer over the next seven years?

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